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APPROACH

To create an identity that nods back to the original brand heritage while breathing in a breath of fresh modern air. Inspired by the funky liberal city of Austin, this brand aims to emphasize individuality and embrace our differences by providing eyewear that shines as bright as you.

 

CREDITS

Nicole Harrington: concept, branding, motion graphic

Jessica Metzler: concept, branding, advertisements

Joel Nieto: concept, UX UI 

OVERVIEW

Santa Fe Optical has served Austin as its first independent optical boutique since 1982. With locations in Jefferson Square, the Village at Westlake, and the Arboretum Market, their experienced opticians will help you find eyewear that fits, flatters, and is, as original as you. 

BRANDING, ART DIRECTION

THE PROCESS

SANTA FE OPTICAL