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APPROACH

To create a digital mirror system in each fitting room that users can interact with to request other items be brought to them, search for items, get stylist suggestions and check out. This eliminates having to leave the fitting room at all until you are pleased with your items. No more getting discouraged and embarrassed when something does not fit you. You do not have to go searching again in the store for a different size it will just be instantly brought right to you by the associate. Users are much more comfortable about shopping and trying clothing on when they have this tool to help them find the perfect sized item. Using this mirror to request items and check out also saves users time when shopping.  

OVERVIEW

 Verse is an athletic clothing brand for women of every shape and size. We believe in body acceptance and everyone deserves to be comfortable in the clothes they wear. Many popular brands only offer a small range of sizes, making people feel left out because of their size. A big part of ensuring you love items before committing to purchasing them, is trying on clothes in a fitting room. Although online shopping has become immensely popular, shopping for clothing in person is still preferred to see how it fits before committing to pay. Sizing is not uniform, and nothing is more frustrating than getting home with clothes that do not make you feel and look good as you thought they would. The problem with fitting rooms is they are inconvenient, time consuming, unorganized and can be discouraging when your body does not look the way you expected. Verse clothing wants to make everyone feel like they. belong and they have the right to wear the same thing no matter what size they may be. Everyone can shop here and find items that fit their body because all bodies are good bodies.

UX/UI, PRODUCT DESIGN, DESIGN RESEARCH, BRANDING

VERSE MIRROR

THE PROCESS

USER RESEARCH

Designing a digital product that also functions as a mirror, was challenging because the reflection and the user interface needed to be visible at the same time. Both functionalities were imperative to assist the user in finding their perfect item.  To tackle these challenges, a navigation that hugs along on the right edge of the mirror was put to use to ensure the user could use the mirror both ways at the same time. The navigation bar and their reflection are both visible as they try items on. When the user does interact with the mirror, data displayed across the screen has a lowered opacity to guarantee visibility of their reflection through the interface. Crafting the dimensions in perfect relationship to the user was very important in this process. Users of all heights would be interacting with this mirror while standing up and accessibility for everyone was essential. Creating a paper prototype on a real full length mirror informed scale decisions along the way.  It was crucial to see users interacting with the mirror in real life scale to test the performance. User testing and feedback helped get a sense of what needed to be rethought, and the scale was reconsidered and adjusted during this process. In conclusion, this digital fitting room presented design challenges that lead to opportunities for logical solutions. It brings me great fulfillment knowing that I noticed a problem with existing fitting rooms, framed my design challenge, and was determined to come up with a solution that helps users find items that fit them properly

REFLECTION