This brand identity and app was designed to enhance the experience of visitors and guide them through the challenging road to hana scenic drive. The visual system was inspired by sugarcane since sugar cane was a major economic contributor for the state of Hawaii. A simplistic modern color blocking approach was used to easily guide visitors throughout Maui.
Maui is an island in the Central Pacific, part of the Hawaiian archipelago. Maui is the second largest island in Hawaii and extremely popular vacation getaway for the beautiful beaches and unique volcanoes. Road to Hana is a scenic drive on the northeast coast of Maui that attracts many visitors throughout the year. The road leads you through flourishing rainforests, flowing waterfalls, plunging pools and dramatic seascapes.
UX/UI, DESIGN RESEARCH, BRANDING