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QUEEN MINDSET

APPROACH

The branding identity system created to represent Queen Mindset is feminine, empowering, soft and magical. A theme of shadows, lights and sparkles is a visual element that is used to show transformation which aligns with the ultimate goal of her clients. 

OVERVIEW

 Gianni Luisi is a life coach, social worker, and relationship and life coach in Austin, Texas. She has launched her brand, Queen Mindset, a coaching program to help women get out of toxic relationships and become the greatest version of themselves. Queen Mindset needed a clear visual system to attract clients to her program. She wanted to communicate to her audience that anything is possible if you believe. 

BRANDING, ART DIRECTION

THE PROCESS