The brand identity created needed to represent change and evolution to show that change should be embraced. The visual element of stripes represent evolving into something new and opposites living in harmony. The logo represent a sun and moon during a solar eclipse, a shift between the sun and the moon that is beautiful. Cassiopeia's branding represents that shifts in time can be beautiful too.
Cassiopeia is a constellation in the northern sky, named after the vain queen Cassiopeia in Greek mythology, who boasted about her unrivaled beauty. Cassiopeia was one of the 48 constellations listed by the 2nd-century Greek astronomer Ptolemy, and it remains one of the 88 modern constellations today. Cassiopeia represents this resort in Malibu, California and their mission is to help their guests relax and unwind from the stress in day to day lives.
BRANDING, ART DIRECTION