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APPROACH
To create an identity that nods back to the original brand heritage while breathing in a breath of fresh modern air. Inspired by the funky liberal city of Austin, this brand aims to emphasize individuality and embrace our differences by providing eyewear that shines as bright as you.
CREDITS
Nicole Harrington: concept, branding, motion graphic
Jessica Metzler: concept, branding, advertisements
Joel Nieto: concept, UX UI
OVERVIEW
Santa Fe Optical has served Austin as its first independent optical boutique since 1982. With locations in Jefferson Square, the Village at Westlake, and the Arboretum Market, their experienced opticians will help you find eyewear that fits, flatters, and is, as original as you.
BRANDING, ART DIRECTION
THE PROCESS
SANTA FE OPTICAL
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