APPROACH
To address the problem of wasted time that a typical fitting room creates, I created a digital mirror system located in each fitting room that users can interact with to request other items be brought to them, search for items, get stylist suggestions and check out. This eliminates having to leave the fitting room at all until you are pleased with your items. No more getting discouraged and embarrassed when something does not fit you. You do not have to go searching again in the store for a different size it will just be instantly brought right to you by the associate. Users are much more comfortable about shopping and trying clothing on when they have this tool to help them find the perfect sized item. Using this mirror to request items and check out also saves users time when shopping. Clothing stores can generate more sales by providing this as a convenient system to help thier shoppers with their experience.
OVERVIEW
Verse represents an brand of an athletic retail boutique that features the concept of a interactive fitting room mirror that assists the user while trying items on. This mirror addresses the problems users have when shopping in person, and helps aid to the fact that majority of people have a negative connotation with trying on clothes in a fitting room but also prefer trying items on before commiting to a purchase. Many users fluctuate between sizes, which makes them refrain from purchasing items online before trying them on. Many stores have addressed this issue with a "try before you buy" feature, which allows the items to ship to you to try the item on before charging you for the purchase. The "try before you buy" feature has issues though as well, such as the waste of resources shipping items to you and back multiple times and users must wait out the shipping time for the item to arrive. This solution is not sustainable to address the issue of shopping for clothing. Shopping in person is the ideal solution, but the time it takes to go back and forth from the retail store to the fitting room to find the right size, is seen as a waste of time to many people. This broken system of trying on clothing before commiting to a purchase prevents many people from shopping for clothing that fits them properly.
UX/UI, PRODUCT DESIGN, DESIGN RESEARCH, BRANDING
THE PROBLEM
In the modern shopping landscape, traditional fitting rooms often pose challenges that can detract from the customer experience. Many shoppers face anxiety when trying on clothes, compounded by concerns about limited sizes, styles, and the lack of immediate assistance. Additionally, retailers contend with theft and inventory management issues, which can affect their bottom line.
This project introduces an innovative solution: an Interactive Fitting Room Mirror that transforms the shopping experience into a seamless and enjoyable journey. Utilizing RFID technology, this mirror identifies the items customers bring into the fitting room, allowing them to view product details, alternative styles, and available sizes with just a swipe of their hand.
This digital tool empowers shoppers by providing instant access to a broader range of options without the need to leave the fitting room, thereby reducing the stress associated with trying on clothes. Users can request different items to be brought to them, facilitating a more personalized and efficient shopping experience. Furthermore, the checkout process is integrated into the mirror, enabling customers to complete their purchases without the anxiety of returning to a crowded store.
By addressing the pain points of traditional fitting rooms, this Interactive Mirror not only enhances customer satisfaction but also supports retailers in reducing theft and increasing sales. This project embodies empathy for both the shopper's needs and the retailer's challenges, creating a win-win solution that redefines the fitting room experience.
MAIN FEATURES
VERSE MIRROR: interactive fitting room mirror
THE PROCESS + PROTOTYPE
USER RESEARCH
USER RESEARCH
Designing a digital product that also functions as a mirror, was challenging because the surface reflection and the user interface needed to be visible at the same time. Both functionalities were imperative to assist the user in finding their perfect item. To tackle these challenges, a navigation that hugs along on the right edge of the mirror was put to use to ensure the user could use the mirror both ways at the same time. The navigation bar and their reflection are both visible as they try items on. When the user does interact with the mirror, data displayed across the screen has a lowered opacity to guarantee visibility of their reflection through the interface. Crafting the dimensions in perfect relationship to the user was very important in this process. Users of all heights would be interacting with this mirror while standing up and accessibility for everyone was essential. Creating a paper prototype on a real full length mirror informed scale decisions along the way. It was crucial to see users interacting with the mirror in real life scale to test the performance. User testing and feedback helped get a sense of what needed to be rethought, and the scale was reconsidered and adjusted during this process. In conclusion, this digital fitting room presented design challenges that lead to opportunities for logical solutions. It brings me great fulfillment knowing that I noticed a problem with existing fitting rooms, framed my design challenge, and was determined to come up with a solution that helps users find items that fit them properly
